Conservative Media Needs to Change | On the Pulse Ep. 4 with Matt Peterson
In this installment of On The Pulse, Matt talks about the failings of both legacy and conservative media. He also provides advice to conservatives on how to reclaim and reshape media to serve their needs.
Something I’ve seen after years of freelancing is how the arts and entertainment industry functions as a de facto make work program for leftist activists. The right talks alot about people who can’t get jobs because they have useless degrees. Well plenty of these people do get jobs in the creative industries. Big media companies are staffed with an administrative bloat of producers and managers who have communication degrees and no discernible talent. But that’s ok because they have something useful to do as ideological foot soldiers. Plus it’s difficult to build real talent if you can’t hone your skills in a professional environment and get paid for your work. Say you're a commercial artist who isn’t that interested in being a propaganda agent. Too bad because there’s no other ecosystem available. If you’re a sculptor in the soviet union, you’re sculpting Lenin or you don’t get to be a sculptor anymore. You can try to make it big on your own but then you take on the huge risk of wasting all your time and money and not making it. Good news is while the management, HR, and staff of media companies are true believers they rely on freelance tradesmen to do most of the creative work, plenty of whom are ideological too but in my experience the primary motivation for freelancers is that they want to do good, cutting edge work to put in their portfolios. If there were good projects elsewhere plenty of people would jump at the opportunity. In many ways I'm optimistic about this because the dominant corporate and media “activist esthetics” are so cringe that even my lefty coworkers are pretty sick of it. The market is ripe for alternative esthetics. Until then there’s only one game in town, it has a monopoly on media narratives and if you're at all creatively inclined you will get sucked into its gravitational pull.
My biggest concern is that we will not only be de-platformed, we'll be de-servered some day. But if people listen and act, based upon your suggestions, maybe we can survive...swimming among the sharks on the Left.